American Eagle's first expansion to the UK didn't work. Here's why it's trying again

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American Eagle's first expansion to the UK didn't work. Here's why it's trying again
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The UK fashion market is notoriously tough for international retailers to break into. Retail experts say American Eagle didn't differentiate itself from the competition.

opened three stores in the United Kingdom. Just three years later, the teen retailer abandoned the market.

Retail experts say American Eagle didn't differentiate itself from the competition when it entered the British market.

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