As if Alicia Silverstone would be caught in anything less than her iconic Clueless plaid for new Super Bowl commercial
and more. Now, “actors reprising iconic and beloved roles for 90 seconds or less all so they can sell us god knows what” is entering the fray with a stunning play by e-commerce brand Rakuten and their star quarterback Alicia Silverstone, who looks as comfortable in yellow plaid as ever.
Designer Christian Siriano, a close personal friend of Silverstone’s, also makes an appearance in the ad. He took on the challenging task of updating the plaid separates for 2023, which he described as his “dream project” on Instagram (via
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