Have you switched to a cheaper supermarket recently?
The boss of Aldi has said customers are switching to the discounter "in droves" as the cost of living crisis continues to hit struggling households.
According to the retail research firm Kantar, sales at Aldi were up 19% for the 12 weeks to September compared with the same time last year. If it keeps growing at this rate, it will add up to an extra billion or so pounds in sales this year. According to retail research firm, Kantar, private label ranges now account for 51% of the market, compared to branded products.More than 90% of products at Aldi are non-branded items.
Selling supermarket food is a highly competitive market, an industry that's driven by volume and market share. It may be piling on shoppers, but Adam Leyland, editor-in-chief of the Grocer magazine, says Aldi isn't going to get things all its own way.
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