Afrikaans is Groot turns to its audience for financial support after its main sponsor cut ties over Steve Hofmeyr involvement | Channel24
the local music concert is having to turn to its audience members for financial support.
But the organisers are undeterred with Barry Pretorius, director and producer of AIG, confirming at a press conference that Steve Hofmeyr"is going nowhere and will be part of the show". "That is why AIG and Helping Hand have launched the #JouAIG campaign to place emphasis on the ownership that the public has on the AIG experience."
The press statement encourages fans to"pledge their support to AIG artists like Steve Hofmeyr, Riana, Jay, Demi Lee, and Karlien" by joining the campaign. pulled their sponsorship with AIG due to Steve's involvement in the show and his racial comments. Just last month Steve tweeted a photo of himself with the old South African flag with the caption:"Good rains. Found a waterproof roof. Mooi ne." MTN, who has been a sponsor of AIG since 2015, announced recently that it would no longer support the event due to the involvement of controversial Afrikaans singer Steve Hofmeyr.
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