Afrikaans is Groot joins forces with Solidarity to announce chief sponsor for 2019 shows | Channel24
it had conveyed its sentiments to Afrikaans is Groot management that its brand"does not want to be associated with divisive elements".
The motor giant in a statement said it was"aware of social media comments" surrounding the involvement of Steve Hofmeyr in the sold-out event. "Toyota South Africa Motors, as one of the sponsors of AIG, would like to state categorically that it had entered into a contractual agreement with Afrikaans is Groot as an entity. The aforementioned contract is not prescriptive when it comes to the creative process as this is outside the scope of the agreement," the statement reads.pulled their sponsorship with AIG due to Steve's involvement in the show and his racial comments.
Steve, known for his extremely provocative statements about race and right-wing comments, is featured front-and-centre on the poster for the November and December show of AIG."Sorry to offend but in my books Blacks were the architects of Apartheid. Go figure." The shocking tweet caused massive uproar and backlash.
Since then the singer has made a profusion of similar statements which has seen several festivals cutting ties with him and brands distancing themselves from him.Channel24 is part of 24.com a division of Media24.
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