3 Ways Rihanna Electrified the Fashion and Beauty Industries

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3 Ways Rihanna Electrified the Fashion and Beauty Industries
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As Rihanna celebrates her 32nd birthday, WWD looks back at three ways the singer-turned-entrepreneur has transformed the fashion and beauty industries.

Long acclaimed for her eclectic, edgy style, the Barbados-born singer who turns 32 today, has brought her star power to a number of brands — including Armani, Dior and Manolo Blahnik, to name a few — before delving into her entrepreneurial side.

She’s now bringing her business acumen to luxury fashion with her Fenty fashion label in partnership with LVMH. Just a few months after launching the brand, Rihanna was the recipient of the Urban Luxe Award at the British Fashion Awards in December.As Rihanna celebrates her 32nd birthday, WWD looks back at three ways the singer-turned-entrepreneur has transformed the fashion and beauty industries.Rihanna at a launch event in London for her Fenty Beauty brand in 2017.

Rihanna has been able to sustain the success of her Fenty Beauty brand since its launch, building her beauty empire with new product launches, including concealer, highlighter, liquid lipstick and body luminizer, all of which have been received with much acclaim by customers and influencers. The company’s fourth-quarter 2019 global beauty report also shows that Fenty Beauty entered the top 10 cosmetics brands list for a number of countries, including the U.S., the U.K., France, Australia, Canada and Italy, among others.Rihanna unveiled her first fashion designs for Fenty at a pop-up store in Paris in May 2019. Francois Mori/AP/Shutterstock

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