MTN Group CEO Ralph Mupita said new platform is not designed to be a competitor to services like Netflix.
with Synamedia to develop, will focus on the curation of local content within each of its markets in Africa.
The service has already been piloted in Nigeria, MTN’s largest market by revenue and customers, with plans to expand to the rest of the group’s portfolio already in the works. Mupita said MTN’s decision to start with Nigeria was influenced by that country’s “vibrant” film and music industry, where a lot of content is produced that is not available on major platforms.
“We are not developing the content ourselves and we not creating what we call a production studio, but let’s think of it as curating local content,” said Mupita.
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