Big trends shaping the future of e-commerce

Social and content-driven e-commerce is driving massive growth for Asian e-commerce giants, says Calvin Huang, e-commerce product and solution architect specialist at Huawei Cloud.

Issued by Huawei Cloud Calvin Huang , e-commerce product and solution architect specialist at Huawei Cloud .

According to Statisa, global retail e-commerce sales reached around US$5.8 trillion last year and are expected to top US$8 trillion by 2027. The lion’s share is held by the Chinese e-commerce market, which remained the biggest online retail market worldwide in 2023, with sales surpassing US$2.2 trillion last year and expected to grow to over $3.2 trillion by 2028. Chinese e-commerce firms have been perfecting social and content-driven e-commerce for years.

Offering an immersive experience using virtual humans and livestreams need not be a massive, complex project, says Huang. With solutions such as Huawei Cloud’s Low Latency Live and virtual human tools, businesses can offer real-time interactive livestreaming with latency as low as 800ms and low bitrate technology with API integration.

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E-Commerce Content-Driven E-Commerce Social E-Commerce Online-To-Offline Commerce O2O Calvin Huang

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