The extraordinary rise of Chinese car brand BYD

BYD News

The extraordinary rise of Chinese car brand BYD
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Fresh from besting Tesla in quarterly revenue, BYD now has legacy car makers in its sight.

Tesla in quarterly revenue for the first time as an electric vehicle company, BYD now has legacy car makers in its sight.has a shot at beating Ford in terms of annual shipments this year, a milestone that would cement its position as a top 10 car maker globally.

Getting to four million is a stunning milestone. BYD will soon be seeing Ford in the rear-view mirror Surpassing one of Detroit’s big three car makers will be possible if BYD keeps up its strong run. Demand in China is in part being stoked by government subsidies encouraging people to trade in their older EVs or combustion engine cars, while BYD’s strong line up of hybrids is good for consumers who aren’t quite ready to make the switch to a fully electric vehicle.

BYD’s third quarter set the tone for what’s possible. The Shenzhen-based motoring giant managed to outsell Ford by 40 000 units, delivering some 1.13 million mostly passenger cars, as well as a few thousand trucks and buses.Legacy car makers like Ford are finding the competitive landscape increasingly tough as Chinese motoring brands expand everywhere from Southeast Asia to Europe and Latin America.

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