Zenfolio has announced what it calls Smart Pricing, an “advanced data-driven technology” that uses pooled historical transactions to help photographers competitively price their prints and photo products.
Zenfolio ‘Smart Pricing’ Uses Data Analysis to Help Price Photo Prints
“Smart Pricing is a Big Data solution based on historical transactions collected and analyzed over a rolling 12-month period across all Zenfolio platforms,” the company tells“The algorithm evaluates product types and price points at which these products have been sold, along with the business zip code and photography genre. It also includes Zenfolio partner lab fees ensuring the suggested price accounts for the cost structure of different products and labs.
“Pricing products and services is often one of the biggest business challenges a photographer faces, whether they are aspiring, part-time, or seasoned professionals,” the company says. “Photographers tend to be focused on the creative aspects of their business and do not have the resources to do the extensive research required to ensure they charge competitively.”
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