The sexy tennis drama “ Challengers ” won the box office this weekend with $15 million in ticket sales, according to studio estimates Sunday.
Zendaya, a cast member in “Challengers,” poses at the premiere of the film at the Regency Village Theatre, Tuesday, April 16, 2024, in Los Angeles.
Zendaya attends a photo call for the film ‘Challengers’ at the Monte Carlo Tennis Masters tournament in Monaco, Saturday, April 13, 2024. . This image released by Metro Goldwyn Mayer Pictures shows Mike Faist, from left, Zendaya and Josh O’Connor in a scene from “Challengers.” Ticket sales from large format screens, including IMAX, made up about 40% of the opening weekend grosses. According to PostTrak exit poll reported by Deadline, 55% of audiences said they went to see the film because of Zendaya. In fact, this weekend, Zendaya movies accounted for around 26% of the overall box office with the re-release of “The 27-year-old actor has been part of some of the most successful franchises of the last few years, including the “Spider-Man” and “Dune” movies.
For Amazon MGM Studios, the value also extends beyond the box office driving a “downstream value” for Amazon, including when “Challengers” eventually makes its way to Prime Video.
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