Zellers will debut a new e\u002Dcommerce website and expand its brick\u002Dand\u002Dmortar footprint within select Bay stores. Find out more.
Hudson’s Bay Co. says Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson’s Bay department stores across the country in early 2023.
The company says the relaunched Zellers will offer “a digital-first shopping journey that taps into the nostalgia of the brand.” The return of Zellers comes as soaring inflation drives consumers to discount retailers in search of lower prices.The Moniz family is behind various recent trademark applications and corporate registries, including Zellers Inc., Zellers Convenience Store Inc. and Zellers Restaurant Inc.
In a statement of claim filed last fall, HBC accused the Moniz family of trademark infringement, depreciation of goodwill and so-called passing off — the deceptive marketing or misrepresentation of goods.Article contentIt operated as the discount division of its flagship Hudson’s Bay department stores, with the slogan “Where the lowest price is the law.”
The store hit its peak of about 350 locations in the late 1990s before losing ground to big box competitors such as Walmart.
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