Yuengling's nearly 200 year-old brand is run by a father and his 4 daughters.
During Prohibition, the company survived by serving "near beer" , as well as diversifying into a new product.
Jen is one of four sisters who make up the family's sixth generation. All four work for the brewery while their father, Dick Yuengling, maintains his title as President and CEO. But the family business wasn't always about beer. "We grew up in the 70s and the early 80s, so we went through some down years. We really didn't really start to see a jump in our production until the mid 90s, which was when we were out of college and the timing was right for us to start our careers in the business" said Jen.Last year the company shipped 2.2 million barrels from its three breweries , distributing its beer to 22 states in the eastern part of the U.S.
Yuengling's Golden Pilsner is the first year round offering in 17 years — in part an effort to capture those who are looking for a lighter, more refreshing drink, and an opportunity for the brand. The pilsner is 4.7 percent alcohol by volume , and 135 calories.
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