YouTubeTV has issued its first price increase since 2020, pushing the cost of a monthly subscription to $75.
YouTube TV has raised the price of its monthly subscription by $8, from $65 to $73. The move comes on the heels of its announcement that it will be adding a multiview feature for sports channels. The change in price will hit current subscribers on April 18, however, the streaming service, which is owned by Google, has already started charging new customers the higher price.
Current subscribers will see the price changes beginning on April 18, while new subscribers will begin at the new price points. Those on promotional or trial plans will not see those discounts changed. Why the increase in prices? “As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” an email to subscribers said, according to The Hollywood Reporter.
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