It’s been just over a year since YouTube launched YouTube Shorts — and the video giant says it’s still in the early days of capitalizing on the massively popular feature. As of th…
, according to the Google video platform.
YouTube has found that it’s important to keep a clean separation between the core long-form platform and YouTube Shorts, because creators are looking for different kinds of editing tools, metrics and ways to engage viewers, said Todd Sherman, product lead for YouTube Shorts. “It’s still early days, but we’re starting to see exciting creators and communities take hold,” Ferguson said. “We are dealing with the next generation of mobile creators. We are figuring out how we partner-manage these folks.”
Jake Fellman, a 3D video artist who got his start on TikTok, also has jumped on YouTube Shorts. He has more than 10 million followers on TikTok, compared with 7.8 million subscribers on YouTube. The 23-year-old says it takes him up to eight hours to create a CGI clip 10-30 seconds long using Autodesk Maya software.
Fellman said he posted his first YouTube Short on Sept. 24, 2020, when his channel was at 15,000 followers. He attributes his YouTube subscriber growth entirely to Shorts. “What started out as an online portfolio has truly evolved into a full-time career,” he said. In terms of ongoing YouTube Shorts product development, Sherman said that at a high level, the team is focused on two main areas: building creator tools that empower anyone to create and find an audience, and refining the viewer experience to make sure people find the most relevant Shorts and discover new creators.
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