It’s all about the bundle, whether that’s TV or streaming services.
everything
— and YouTube’s effort is no different. If anything, it was late to this concept, but Sunday Ticket is a huge get to make up for that. If you’re Google, YouTube TV is obviously the preferable route from a revenue perspective, and it’s likely that YouTube will offer a discount for pairing Sunday Ticket with live TV to sweeten the pot.that other NFL contracts prevent YouTube from “dramatically” undercutting what DirecTV has typically charged for Sunday Ticket, but I have to imagine there’s some wiggle room.
It’s not going to make the monthly $65 any easier to swallow for people with zero interest in sportsball — and I doubt YouTube TV is done with price hikes — but if you’re an NFL superfan, YouTube TV might start looking very appealing. And like I said, the service itself is excellent if you’re willing to pay for it. I’m looking forward to seeing what the Sunday Ticket interface is like.
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