YouTube announced at Tuesday’s “Made on YouTube” event that it’s lowering the bar for creators to make money on the platform by introducing revenue-sharing to Shorts, its TikTok-like video-sharing service
first announced these changes internally during an all-hands staff meeting on Sept. 15, with vice president of product management and creator products Amjad Hanif citing the development as “the largest expansion” that YouTube’s monetization program has undergone in several years. Tech industry experts say the move seems to indicate that YouTube is pushing to retain creator loyalty as Chinese-owned TikTok increases rapidly in popularity.
With over two billion monthly active users, YouTube is far and away the top performing online streaming platform. But TikTok’s popularity is becoming more and more clear. TikTok’s average monthly active users increased by 234% in the second quarter of 2022 compared to the same time period in 2019, while YouTube’s grew by only 29%, according to data from app metrics platform Sensor Tower.
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