YouTube is developing a new feature that utilizes AI to generate replies in a creator's tone and style, potentially leading to confusion for viewers who may not know if they are interacting with the actual creator or an AI.
Let’s be completely frank for a moment: YouTube has taken some not so great steps in recent years. This has led to mass frustration amongst users as people complain about the YouTube team focusing on the wrong problems. Now, a new feature currently under development aims to make things easier for creators at the expense of their fans.
YouTube, like almost every other platform on the market today, is incorporating AI into its app. But instead of using AI to perhaps make it easier to find that video you saw years ago, YouTube is instead going to use it for its most mundane purpose: text generation. Specifically, YouTube is looking to provide creators on the platform with an AI that can mimic their tone and writing style to reply to comments. That rush of excitement when a famous YouTuber replies to you? Looks like now you’ll be wondering if it was really them or just an AI pretending to be them.The idea is to let creators instantly generate a reply to a comment. Said creators can edit this reply if they wish or they can just post it and quickly move on to the next comment.
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