In a remarkably rapid growth surge, YouTube’s Music and Premium services now have more than 80 million paying subscribers combined, a rep informs Variety — up a whopping 30 million from the 50 mill…
last year, “We make money, they make money. We succeed, they succeed. The alignment is perfect.”
“We also didn’t have a team that [interfaced] with the labels,” he continues. “When I came here, we were simply a negotiating function that showed up every three years to collect a signature, as opposed to running alongside the industry to understand what’s important to them. So we went from simply being transactional to being a partner that shows up in the ways a partner shows up.
“We’ve been building YouTube Music and Premium for the last seven years,” Smith says, “anchored on this core set of features — being ad-free, having the ability to keep the videos or audio running when you’re in another app or on mobile, and the ability to access it if, for example, you get on a plane and forgot to download the videos or audio you want.
Cohen, who began his career in the 1980s at Def Jam sister company Rush Management, working with Run-DMC, the Beastie Boys, LL Cool J and many others, brings an artist’s perspective to the equation. With the rise of social media, artists essentially have found themselves saddled with another full-time job: working to promote their careers and engage with fans instead of making music.
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