Users with an ad blocker will see a pop-up telling them to disable it or sign up for YouTube Premium.
YouTube has been fighting the use of adblockers on its platform for some time; the company is now forcing users’ hands by blocking videos unless their adblocker is disabled for YouTube.
The notification started appearing for users earlier this month, but it was just a warning, and users could close it and continue watching. However, it is now making users take action to continue viewing.
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