YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday free Ticket Pact
Goodell revealed that the YouTube/NFL partnership will enlist MrBeast — the No. 1 individual creator on YouTube with 153 million subscribers — to create behind-the-scenes football content. “The fact is, millions of football fans are on YouTube to catch all things NFL,” Goodell said. “This partnership will build on the success we’ve seen on YouTube’s platforms with our most sought-after content.”
YouTube Brandcast was held at Lincoln Center’s David Geffen Hall. Whereas other media companies’ upfront venues this week have been encircled by WGA picketers, YouTube’s event was absent any striking writers — which is not surprising, since virtually everything on the giant video platform is produced by content creators who aren’t guild members.
Mohan also hyped YouTube’s ability to tap into artificial intelligence, saying, “Our teams are already using AI to get ads in front of the right audiences, to improve measurement or to flip a creative to reach viewers wherever they’re watching.” But it’s “really just the beginning,” he said: “Simply put, AI will transform the way we make videos.
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