Youth-led thrift stores in Singapore paving the way for sustainable fashion revolution

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Youth-led thrift stores in Singapore paving the way for sustainable fashion revolution
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SINGAPORE — When customers walk into Woofie's Warehouse at Golden Landmark Shopping Complex, they will be surprised by the absence of employees lurking around.

Customers are free to select any item and complete their purchase by scanning one of the QR codes plastered along the walls, with every piece of clothing priced at S$10.

TODAY spoke to three such businesses to get a closer look into their ethos and explore the reasons behind the popularity of thrifting among the younger generation.In 2021, Mr Matthew Tan and Ms Desiree Chang, both 21-year-old undergraduates at the National University of Singapore , started an online marketplace over Telegram and Instagram called Woofie.co that offers second-hand clothing mainly sourced from Japan.

They place their trust in customers being responsible enough not to walk away without paying, while making sustainability accessible and affordable to everyone. Mr Tan and Ms Chang make efforts to continue the “cycle” of passing on clothes by allowing customers to use their Telegram channel to resell clothes previously bought from them.Mr Tan is starting his university studies this August, while Ms Chang is a second-year student in Communications and New Media.Hikari Space at Queensway Shopping Centre on May 10, 2023.

They assembled a team of employees to manage the store, feature full outfits from the available stock, and showcase them on social media. The Hammock Market came about as it wanted to"inculcate the culture of thrifting" in young adults, said its 30-year-old founder, Ms Ellane Ong.

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