The airline known for its generous legroom and free snacks is acquiring the carrier famous for tight squeezes and zero perks.
“While JetBlue and Spirit are different in many ways, we also have much in common, including a focus on keeping our costs low so we can profitably expand and offer an attractive alternative to the dominant ‘Big Four’ airlines,” JetBlue CEO Robin Hayes said in a statement. “We would conduct a full review of Spirit’s product offering, operational and customer technology, and talent pool to optimize the combined airline.
Updating Spirit’s planes would be time-consuming and expensive, he said. And in the meantime, he added, the carrier would have to maintain a “very delicate balance for a long time” as they operated the fleets. “JetBlue offers a premium experience that its passengers know and expect to receive on every single flight,” Rabinowitz said. “If a passenger books JetBlue and somehow ends up on a Spirit A319 that doesn’t offer any of the amenities that JetBlue has been offering for 20 years, that’s going to be a very upset passenger.”
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