Disney Plus and Hulu prices are going up - and we think Netflix is partly to blame
TV show, for proof of that – Iger's comments will ring hollow and come across as nothing more than a soundbite to appease investors.Disney will argue, though, that the introduction of its ads-based plan in the UK will give customers a cheaper tier to subscribe to. Keeping its ads-supported tier at just $7.99 per month in the US, too, is Disney's way of ensuring its offering a cost-effective plan to those on a budget.
Even so, I can't help but feel these price increases, plus the roll out of Disney Plus' ads subscription in Canada and Europe, are unwarranted, particularly as families struggle to make ends meet, and the ongoing writers and actors strikes rumble on. In fact, I'd go as far as to say that it'sWe all know that Netflix rolled out its own ads-based plan – dubbed Basic with Ads – in November 2022 as a way of coercing those on a budget to sign up to its platform.
Clearly, Disney feels it can convince even more people to fork over their hard-earned cash and open an account on its Standard with Ads tier – that's why it's rolling out the scheme to more nations. After all, if it wasn't successful, why give more users the choice to sign up to this plan? With soon, offering a cheap plan to new customers will help them boost their userbase significantly, too.
That's all well and good from a business perspective, especially if you're looking to stop bleeding money like Disney has done in recent years. But, if you're not delivering must-see content to subscribers, people won't have an incentive to sign up. Even worse, current users could temporarily or permanently close their accounts.
Like Netflix, then, Disney can't fall into the trap of making substandard films and TV series. It needs to give us great shows like, or excite us with highly anticipated offerings, including the forthcoming
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