How to generate consumer demand across the supply chain
... [+]There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there, it’s nearly impossible to stand out from the crowd based on the nuts and bolts of your product or service alone. It’s your corporate behavior, the way you treat your customers, the way you engage with your customers—your relationships—that can push you to the front of the pack.
And with these developments, it’s become more important than ever for marketers to be savvy about the relationships that manufacturers, suppliers, distributors, and retailers have with each other and with consumers. Working with a manufacturer or distributor today rarely means staying within the realm of their immediate B2B customers.
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