Most of those surveyed said the worst time for their phone battery to go flat was while at a party or event.
“A smartphone is more than a must-have, it’s an inseparable extension of their being. Anyone who wants to interact successfully with this audience for any purpose whatsoever — business, leisure, education or on social issues — needs to understand that and embrace the mobile-first culture.
“In SA there are additional factors that give young people a form of separation anxiety if they don’t have a working mobile device. Personal safety is an obvious one — particularly for at-risk groups such as young females. Smartphones are also a useful provider of mobile internet and email services during load-shedding — for study and work-from-home purposes,” said Peffer.More than 80% surveyed said they consider themselves “addicted” to their phones.
At least 40% of respondents said they need to charge their phone at least twice a day, with almost 30% saying three or more times a day.About 77% said they feel the need to reply instantly to messages.Almost 60% reported that if they are left without their phone they feel anxious, unsafe and vulnerable.
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