A trademark lawsuit allows this small-town Illinois restaurant to endure
The Burger King in Mattoon, Illinois, is not your typical Burger King. You won’t find Whoppers or chicken fries on the menu, and while there is a drive-up window, it won’t resemble almost any other modern drive-thru with a two-way speaker. Instead, you’ll find fresh burgers with beef straight from the meat market, a single window, and employees who run out to cars with a paper and pencil in tow when the line gets too long .
When Drummond started, Gene and Betty Hoots owned the restaurant. They started Burger King as a companion restaurant to their ice cream stand, Frigid Queen, which the Hootses bought in 1952; Burger King debuted just two years later. Coincidentally, that’s the same year that the national chain opened its first Burger King in Florida .
The menu started simply: fries and a smash burger — a Steak ’n Shake-esque burger that starts as a ball of beef on the grill, and is then smashed with two spatulas, creating a thin patty with a nice sear — and eventually grew to include dishes like a pork tenderloin, grilled chicken sandwich, and hot dogs. As for ice cream, the Frigid Queen menu is still available, with shakes, cones, and sundaes.
One time, Armstrong asked if he could get a triple cheeseburger, since the restaurant was known for its double cheeseburger. “They looked at Mr. Hoots there, and he said, ‘Yeah, fix Earl a triple cheeseburger if that’s what he wants’ — and now they have it on their menu.”
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