You Can Now Customize Tiffany’s Iconic Blue Box—as Long as You Buy an Engagement Ring

For the first time in the brand's history, customers can add box lettering for free with the purchase of any TiffanyAndCo engagement ring.

Free with the purchase of any Tiffany engagement ring, the new service allows customers to add a message—like a set of initials, for instance—to the exterior of the blue box in either a silver or gold hue. You can even opt for an embossed engraving if you’d prefer it to be a little more subdued. The box itself has also been updated to reflect a more modern aesthetic.last year, has made a number of daring moves of late in a bid to attract a younger clientele.

The acclaimed contemporary artist created an exclusive series of 49 eroded bronze sculptures in his distinct style.

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