Princess Beatrice, Princess Eugenie and the Duchess of Sussex are all fans of American label Veronica Beard, here's why
category. No statement branding, just quality clothing with a relaxed feel -- think It-girl brand The Row. Considering Mary-Kate and Ashley's sister Elizabeth Olsen has also donned VB before, their cool-girl status is undoubtedly cemented.
The Dickey jacket is their signature piece – an exquisitely tailored blazer with a slight ‘stretch’ finished with chunky gold or silver buttons. It gives Balmain vibes, but a third of the price. The Duchess of Sussex owns numerous of the label's tailored jackets, but most notably re-wore a breezy blue shirt dress on two royal tours across Africa. She wore once with blue court pumps, and toned down for an elevated casual look with black wedged heels on another occasion.The Duchess of Sussex re-wore her Veronica Beard shirt dress on a royal tour of South Africa in 2019
Princess Beatrice also opted for Veronica Beard whilst pregnant, and wore the Carroll striped blazer with an asymmetrical front and those signature silver buttons in 2021. She wore over a navy button shirt dress for the ultimate comfort-chic look.The brand opened its flagship store in London in June 2022. The four-storey, 18th-century townhouse sits on Mayfair’s iconic Bruton Street amongst some incredibly chic neighbours: Elie Saab, Alice and Olivia and Zimmerman, to name a few.
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