'Confess, Fletch' is a perfect update of the mystery-lit hero/Cheyy Chase character, and a perfect fit for Jon Hamm. So WTF did this movie get no marketing campaign and treated like a red-headed leper stepchild? We have some thoughts.
, although we’re not quite convinced this isn’t a false-flag gala event. Some reviews trickled in; the majority of them were extremely positive. But in terms of actually getting the word out that the movie exists in the first place? There’s been nada. A movie like this should not automatically fall through the cracks. That said, how— i.e.
Say Fletch around a moviegoer of a certain age, and they will automatically start quoting lines about ball bearings and borrowing a towel because their car just hit a water buffalo. Mention the Chevy Chase film around millennials, and you’ll witness blank stares or funny memes of Regina George with doctored captions saying you should “stop trying to make ‘Fletch’ happen!” Say it around Gen Z kids, and they’ll simply ignore you and keep watching TikToks.
None of this is the type of knotty, complicated mystery that Fletch himself seems to get tangled up in regularly. It’s a fairly cut-and-paste dump job. and you’ll see your worst fears are more or less confirmed. In short: A star’s pet project became a joint labor of love with the director ofthey were told they could make it for a certain budget, tons of potential backers passed, and no one had any clue how to market it. To quote a wise man,Yet rather than throw more moolah at what couldn’t be considered a 100-percent sure thing, shoulders were shrugged.
Tech and times change — so do tastes. Yet some things could, and should, be perennial. A tweet went around yesterday asking: Who is the modern equivalent of Cary Grant? A host of the usual funny, dapper, charismatic ridiculously handsome suspects were trotted out, but they all seemed to be missing a certain presence that the late, great Archibald Leach had in spades. Not surprisingly, Jon Hamm got name-dropped a lot.
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