Yeo's extends sponsorship deal with Maximilian Maeder for 4 more years

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Yeo's extends sponsorship deal with Maximilian Maeder for 4 more years
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SINGAPORE – An already momentous year for Singapore’s kitefoiler Maximilian Maeder got even better on Nov 9, when local food and beverage company Yeo Hiap Seng (Yeo’s) extended their sponsorship deal by another four years from 2025 to 2028.

Yeo’s had inked a three-year agreement with Max Maeder in 2022 to support his journey towards the 2024 Paris OlympicsSINGAPORE – An already momentous year for Singapore’s kitefoiler Maximilian Maeder got even better on Nov 9, when local food and beverage company Yeo Hiap Seng extended their sponsorship deal by another four years from 2025 to 2028.

At the Marseille Marina in August, two-time world champion Maeder clinched the bronze to become Singapore’s youngest Olympic medallist and the first Singaporean sailor to stand on the podium at the quadrennial Games. With kitefoiling also featuring at the next Olympics in Los Angeles, Maeder is eager to keep getting better.

“The newfound capability of being able to contribute in a meaningful manner from an experience like the Games actually motivates me more because it’s more purposeful... in a sense that it’s bigger than yourself,” said Maeder, who participated in a meet-and-greet with several young sailors at the Aloha Sea Sports Centre on Nov 9.

At the Paris Olympics, five out of the 10 classes were foiling classes, as compared to just one at the Tokyo Games in 2021.

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