As carriers launch commercial 5G networks, Yelp is positioning itself to take advantage by providing ad products that leverage mobile location data
Together, the new formats will enable brands to target their product offerings to hyperlocal audiences and more precisely measure the impact of related campaigns:
Showcase Ads: A new video-centric format that enables national brands to highlight in-season promotions, new menu items, and limited-time offers in their ad placements. Pilot testers for the new format reportedly included Denny's, IHOP, Starbuck, and T-Mobile. And while the platform is on track to surpass $1 billion in US ad revenue this year, per eMarketer estimates, its year-over-year ad revenue growth is decelerating: In 2017, Yelp grew ad revenue YoY, compared with 9% in 2019. By rolling out enhanced, results-driven ad products, Yelp could incentivize greater brand investment in the coming years and keep its ad revenue growth from tapering off any further.
Location data like Yelp's will become increasingly granular and reliable as 5G rolls out across the US, creating new opportunities for advertisers to target and segment their audience. As carriers like Verizon and AT&T commercial 5G networks across the country, Yelp is positioning itself to take advantage by providing ad products that leverage mobile location data.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Samsung's Galaxy S20 lineup packs better cameras, battery life and built-in 5GThe new Samsung Galaxy S20 has a souped-up camera and 5G capabilities. See all three sizes and the phones' newest features.
Read more »
Xiaomi launches 5G flagship smartphone as it aims to boost its fortunes in ChinaXiaomi is hoping the Mi 10 and Mi 10 Pro devices can help boost sales in its domestic market of China where it has seen declining shipments.
Read more »
Netflix is investing in kids content - Business Insider - Business InsiderGreater investment in kids content from Netflix could cause even more young viewers to migrate away from ad-supported environments
Read more »
United Business card review: rewards, sign-up bonus, benefits, & more - Business InsiderIf you want to earn United miles on your everyday spending, the new United Business card is a good option, with some unique perks for frequent flyers.
Read more »
Cashless stores once looked like the future of shopping - Business Insider'Retailers want to meet the customer where they're at for a payment option,' Federal Reserve cash product expert Alex Bau told Business Insider.
Read more »