Makhadzi has been named as Spotify's Equal Africa ambassador for September. Equal Africa promotes gender equality and eliminates female artists in the industry.
“I realised music was my destiny during my early days when I’d perform in the streets near taxi ranks and shops. I’d attract a lot of people who would give me some change as I performed. Most people would even miss their transport just by standing there and watching me."Spotify aims to empower female artists
Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu, said despite limited resources, African female artists have consistently demonstrated their formidable talent. Therefore, Spotify emphasizes the need to provide greater resources and opportunities to empower them further. She said: "African female artists have proven time and time again that they are a force to be reckoned with, often with limited resources and opportunities. Extending resources and generating more impactful opportunities for them is of paramount importance at Spotify.”Briefly News
previously reported that Amapiano, the homegrown South African genre, has seen tremendous growth, with over 1.9 billion streams in 2022 alone. The
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