WWE is flexing its branding muscle, selling more than 90,000 tickets to next year’s WrestleMania about eight months before the premium live event is held and before a single match has been announced.
, which had ticket sales of $8.5 million, the largest amount for any non-WrestleMania event ever.
WWE's WrestleMania is the Super Bowl for the sports entertainment company. The company successfully shifted it to a two-day event during the COVID-19 pandemic in 2020 and has kept that model in place. Much like NFL fans with the Super Bowl, wrestling fans will travel from all over to attend a WrestleMania event and make a full weekend of it.
WrestleMania has built up the value of the brand over the years by having its matches be the payoff for storylines involving its top stars, mixing in celebrities, surprises, and providing over-the-top flair, whether it be through the gear wrestlers wear or their ring entrances. Die-hard fans know what they can expect, which makes it easier for them to buy tickets months ahead of time when they don't yet know what a single match will be.
World Wrestling Entertainment Inc. has also used its marketing skills to push WrestleMania ticket sales. Some of the company's top wrestlers have recently made
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