This year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
FILE - Actor and former WWE Superstar Dwayne"The Rock" Johnson participates in a news conference on Wednesday, Mar. 30, 2011 in New York. As WWE gears up for its biggest annual premium live event in April 2024, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: reaching 100 million subscribers.
Thousands showed up for the event which didn’t include any wrestling, but The Rock did slap Rhodes across the face, garnering 15.7 million views across all of WWE’s social media platforms in less than 12 hours. More than 4.7 million people watched the event live, making it the most-viewed outside the ring event in WWE history, according to the company. The press conference had more than 100 million views in less than 12 hours.
“The benefits to WWE are numerous and help position the organization as a credible entertainment entity, luring “future Rocks” seeking global stardom,” Cielsak said.and Pat McAfee, to promote WrestleMania XL. Paul, WWE's current United States champion, a co-founder of Prime beverage company, podcaster andon X with his reaction to the WrestleMania XL press conference. Paul currently has 23.5 million subscribers on YouTube and 6.8 million followers on X.
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