Private equity fund CVC Capital Partners will be the Women's Tennis Association's (WTA) commercial partner and invest in the sport with a minor stake in the women's tennis governing body, the WTA said on Tuesday.Financial details were not revealed but Sky News reported CVC would own a 20 per cent stake fo
Private equity fund CVC Capital Partners will be the Women's Tennis Association's commercial partner and invest in the sport with a minor stake in the women's tennis governing body, the WTA said on Tuesday.
CVC has invested in several other sports such as Formula One, MotoGP, cricket, volleyball and rugby while they have also struck media rights deals with LaLiga and Ligue 1. "It is truly fitting that we are celebrating 50 years of the WTA alongside the introduction of this landmark and historic opportunity."
"For so long, we've been championing the sport for women across the world and it's great to have the investment and belief in the players and WTA product," she said.
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