Breaking: YouTube will pay an average of about $2 billion a year to secure rights to the NFL Sunday Ticket franchise, people familiar with the deal said
. Its ad revenue fell 1.9% in the latest quarter, the first time sales declined year-over-year since Alphabet began reporting the unit’s performance in 2020.
Mr. Mohan declined to comment on pricing details. YouTube TV costs $64.99 per month before add-ons. DirecTV currently has a $300 per season version of Sunday Ticket and a $400 version that features extra NFL-related content.losing about $500 million annually NFL Commissioner Roger Goodell said in an interview he expects the number of subscribers for Sunday Ticket to grow substantially with the move to YouTube. “We’re going on an increasingly attractive platform that is growing on a global basis,” Mr. Goodell said.
Industry executives said the deal would boost YouTube’s efforts to bring more long-term subscribers to the video platform. YouTube has recently poured resources into subscription offerings, which tend to produce more predictable revenue but slimmer profits than ad-based services.
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