World Tourism Day: University of Pretoria Expert Believes Tourism Can Drive Lasting Change In SA

University Of Pretoria News

World Tourism Day: University of Pretoria Expert Believes Tourism Can Drive Lasting Change In SA
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Prof Du Preez from UP says the more South Africans venture to unfamiliar places, the greater the potential to create a diversified domestic tourism landscape.

Mark Twain once said that travel is fatal to prejudice and that no broad, wholesome, charitable views of men can be acquired without it.Each year, the United Nations World Tourism Organisation selects a theme for the celebration that reflects current trends, challenges, or opportunities in the tourism industry.We are urged to reflect on tourism's influence on critical issues such as human rights, social equity, cultural preservation, community empowerment and access to justice.

Results indicate that, although race and economic status remain significant, ethnicity is the primary determinant of change.and geographic location to further segment within ethnic groups. For example, while destination familiarity and cultural distance influence preferences, the educated, income-earning youth market within certain ethnic groups are most likely to transition to new tourism destinations.

This year, let us consider the links between people and places that have evolved since removing travel barriers. At the same time, we need an industry willing to explore and meet the needs of previously neglected travel groups by offering innovative experiences.

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