Citigroup analysts say the vast majority of people in the UK have indicated they’ll watch most matches from home and a high proportion plan to order takeaways
UK football fans watching the World Cup from the comfort of their sofas could boost delivery firms such as Just Eat Takeaway.com and Deliveroo, as many opt to order in food, according to Citigroup analysts.
O’Neill referenced a recent Bloomberg Intelligence survey of 650 British respondents, which found that more than three quarters of those planning to watch some World Cup matches would mainly tune in from home. Of that number, about 57% said they’d be munching on takeaway food as they enjoy the sporting spectacle.
The impact of the World Cup on competitor Delivery Hero looks more nuanced, with Latin American clients often choosing to fire up their barbecues at home while they watch sports, the analysts said.
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