From rwesthead: World Cup bonus fight exposes battles over Canada Soccer transparency, governance. ARTICLE:
Several Canada Soccer board members said in interviews with TSN over the past month that Montagliani assured them in 2015 and 2016 that the business model would also flourish in Canada.
The agreement obliges CSB to pay a guaranteed fee to Canada Soccer annually between 2019 and 2027 in exchange for the rights to sell both broadcasting and corporate sponsorship rights to the men’s and women’s national teams. “In the summer of 2018, Canada Soccer knew it would host the 2026 World Cup and knew there would be so many Canadian and international companies wanting to do huge sponsorship deals with the federation. And we also knew by then that we had a pipeline of great young talent coming up. By the fall of 2018, Alphonso Davies was already playing with Bayern Munich and Jonathan David was in Belgium.
“The board recognized this was a s--t deal right from the start,” Fequet said. “You should know about an organization you are partnering with if you are giving them literally all of your marketing rights. And every time we have asked for information about Canada Soccer Business, the board has been shut down. The board absolutely did not approve this contract.”
Fequet pointed to France's professional soccer league as an example of how severing ties to CSB might work. broadcast contract with Mediapro, a deal the league said would help to narrow the gap between Ligue 1 and its larger-budget rivals in Spain, Italy, and England. Mitchell, who in addition to his job with Hamilton Sports is also chairman of CSB, said there’s no way that CSB would agree to terminate its contract with Canada Soccer. CSB paid for broadcast rights to properties including men’s and women’s national team games that never happened in 2020 because of COVID-19, he said.
Nicolle said she was shocked to learn via the media in October 2020 that Bev Priestman had been hired to replace Kenneth Heiner-Møller as the national women’s team coach.
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