A useful feature or a tool to generate low-grade AI spam?
WordPress is getting a sleek new AI plug-in that can generate and edit text. The tool is called theand is available free to WordPress.com users “for a limited time,” with 20 free requests and a monthly $10 fee after that. It’s the latest example of AI text-generation software, but its availability on one of the world’s biggest blogging and content management platforms will spread this technology further still across the web.
The assistant is the work of Automattic, the company that owns WordPress.com and contributes to the development of the open-source WordPress platform. Automatticthe tool as a “creative writing partner” that lets users “generate diverse content at your command, significantly reducing the time and effort required in content creation.”
Demos show the tool being used to summarize a blog post in a headline, adjust the tone of text and even generate an entire blog post from a single prompt: “Write a list of Tokyo’s must-visit destinations, and give me a table with exchange rated from JPY to USD and Euro.” Automattic says the tool can also correct spelling and grammar and translate between 12 languages, including English, Spanish, French, Chinese, and Hindi.
Although the feature is a logical launch for Automattic, which draws users to WordPress.com by adding extra features for things like security and support, it’s hard not to also see the harmful effects such a feature will likely have. Copywriters are already losing work as clients switch to
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