Wordle Is Now Owned by the New York Times

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Wordle Is Now Owned by the New York Times
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Wordle Sells Out

that the soulless buyout of our collective joy is part of its plan to “grow digital subscriptions to 10 million by 2025.”is a simple word game in which players have six tries to guess the five-letter word of the day. The game also made it easy to share your daily scores online. There are no ads—just a clean black or white background and the pure, unadulterated game.

’s ad-free experience, telling the Times for its profile early this month: “I think people kind of appreciate that there’s this thing online that’s just fun. It’s not trying to do anything shady with your data or your eyeballs. It’s just a game that’s fun.”Unlike much of the content on the Times’ website,will begin its life as a part of the publication’s money-making strategy as a free game that won’t be behind the Times paywall.

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