Woolies turns April Fool's gag into sweet reality with Chuckles beauty line

What began as a playful April Fools’ joke has quickly become one of Woolworths' most talked-about launches, as the retailer unveils its highly anticipated Chuckles x W. Beauty collection.

Inspired by the beloved Chuckles chocolate malt sweets, the new beauty line includes a series of body care products that have captured the imagination of South African shoppers.

The limited-edition range, which includes items such as the Chuckles Chocolate Smoothie Body Wash, Smoothing Chocolate Sugar Scrub, and Chuckles Chocolate Whipped Body Butter, is priced under R200. Customers can also indulge in Chuckles-themed lip balm, lipstick and lip gloss. The collection, featuring rich ingredients like African shea butter and cocoa butter, promises a luxurious pampering experience with a nostalgic chocolate malt scent.

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