Football Fever || The spike in sales of women's soccer gear demonstrates the growing appeal of the women’s sportswear market, as social barriers are broken down and participation levels increase.
The spike in sales demonstrates the growing appeal of the women’s sportswear market, as social barriers are broken down and participation levels increase.
In the hour after England won the match, sales of merchandise – from jerseys to scarves and mugs – spiked nearly 17%, Fanatics said. More women’s merchandise was sold in just four hours following the final whistle than in the seven days leading up to the final.
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