Women’s cycling clothing brand VeloVixen enters liquidation “An unprecedented number of adverse forces”, including the cost of living crisis and changing customer behaviour, contributed to the British brand’s demise, says co-founders cycling
However, a sharp fall in the demand for cycling kit since the Covid-19 pandemic , combined with a rough Christmas period, which saw returns rise to unprecedented levels, has brought VeloVixen to the end of the road after 11 years.
>"Considerable softening of the cycling market": Halfords sales slow as supply chain disruption and inflation bite The Binghams also said that they hope the VeloVixen name will be able to continue in some form, and have already held discussions with interested parties. “To be honest, they have always been up against it. They launched in 2012 when women’s cycling was barely a category on most major cycling retailer websites. They’ve only ever been able to sell to 50 percent of humans and even today women’s cycling is a much smaller industry than men’s cycling.
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