Women who own and run small businesses along Oakland's Piedmont Avenue have partnered for a month-long campaign to encourage more customers to check out their different stores and promote each other's products and services.
Women who own and run small businesses along Oakland's Piedmont Avenue have partnered for a month-long campaign to encourage more customers to check out their different stores and promote each other's products and services. The Women of the Avenue Shopping Passport was created in honor of Women's History Month and will bring discounts and deals throughout March as well as the chance to win raffle prizes.
'It just brings awareness to the avenue and to all of the small businesses here and to all of the small businesses that are women-owned,' Futeral said. Pomella restaurant chef and owner Mica Talmor helped come up with the idea of the passport so businesses on the street could support each other and celebrate Women's History Month. In addition to the passport, all the stores will use their social media channels to promote one business each day.
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