She became an overnight beauty success after sharing a video of her 'ghostly' foundation shade.
One of the great things about TikTok is its ability to turn anyone into an influencer—sometimes without them ever realizing it's happening.This accidental rise to fame is one that London-based Helena Moody can relate to, as the 29-year-old social media manager and comedian's video about her ghostly foundation shade has now secured her an unofficial third job as a beauty influencer.
'Instead of shying away from her newfound social media success, Moody, a budding comedian, saw the opportunity to get her name out there when met with hundreds of comments telling her to add blush and bronzer, leading to her further success.Unconventional InfluencingThe video led to a miniseries, in which Moody can be found using an old blush she 'found in the bottom of my mother's wardrobe,' and mascara that 'I've had it so long it doesn't even have a label anymore.
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