The Peloton Guide is as bizarre as it sounds.
to process potentially sensitive data. The term simply means that for any data that’s collected, machine intelligence is being applied on the hardware itself instead of on some distant cloud server. In Peloton’s case, this data includes the literal movements of your body. So during my demo of the Guide, Schultz and other executives stressed privacy.
A spokeswoman for Peloton, Amelise Lane, said the company isn’t collecting this category of data when the Guide launches, but that it “may help us with future features. If any facial recognition is planned, we will offer explicit opt-in options for members to provide their data.” Lane also said that, for now, Peloton does not store or transmit video or audio recordings from Guide workouts.Peloton’s pitch for a product like Guide centers more on software than on hardware.
All of this required a new approach to Peloton programming. Peloton has offered digital strength-training classes since the earliest days of its bikes, in the form of arm intervals while people aretheir bikes. But Jennifer Cotter, a former Home Shopping Network exec who joined Peloton as its head of content in 2019, had plans for revitalizing the company’s strength-training classes. “We wanted to remind people that [strength training] was there and it was additive.
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