German football to find itself in the global spotlight as audiences starved of live football turn to the only major European league back in action
A ball with the logo of the German first division football league Bundesliga is seen on a pitch in a file photo taken on August 01, 2017
Even in Brazil, media coverage has switched from domestic football stories to what TV viewers can expect to see when Borussia Dortmund meet Schalke in the biggest match of the opening day, albeit it without spectators in the stadium. In India, foreign football leagues have found a market in India's urban youth who keenly follow the Premier League and support clubs like Chelsea, Liverpool and Manchester United. But a few of these fans also watch La Liga and Bundesliga.
"For those of us who make a living from football the fact there hasn't been any activity really affects us. A weekend without football is really difficult," said Emilio Fernando Alonso, a Mexican reporter forIn China, where the Super League might not begin until June, German football's meticulously planned return is being closely watched.
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