With its new Tiger strategy, Samsung plans to surpass Apple in North America

With its Tiger strategy, Samsung aims to improve its flagship sales, thus catching up with Apple

While it is not clear what"true No. 1" actually means, we see that Samsung is not only aiming to sell more phones, but also smart products within its product ecosystem. In fact, Roh Tae-moon, head of Samsung's mobile experience division, said:"Our MX vision is to shift from a smartphone vendor to an intelligent device company. We will not be a tech brand, but a brand beloved by young generations, providing innovative experience," according to the report.

As for the gap between Apple, even though Samsung had the largest market share in North American and European markets in the third quarter of last year, Apple continues to dominate overall smartphone profits.

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